The Entire Revamped E-Marketing Effort Through the Linked Term Paper

The Entire Revamped E-Marketing Effort Through the Linked - Term Paper Example PR Smith (2006) puts the marketing plan and the SOSTAC model in the strategic perspective when it states the following, â€Å"Finally, one question that commonly arises: Where would you put Target Markets, Marketing Mix and Positioning in SOSTAC? The answer is that Target Markets pop up almost everywhere. Target Markets are so important that once you have identified them in the objectives, they pop up all over a marketing plan - in the situation analysis, objectives, strategy, tactics and so on. A summary of the current marketing mix and positioning will appear in the Situation Analysis under a 'review' section. The future mix and positioning and target markets are often summarized under Strategy and explained in detail under Tactics†. Literature has been predicting healthy growth rates for the home furniture markets. Healthy growth rates imply that such rates are neither spectacular nor very low. â€Å"With an estimated value of over  £210 million in 2005, the home office furniture market is forecast to maintain reasonably healthy growth rates in the short-medium term, depending on external economic and other micro market factors. (Home,2006) In terms of looking at the trends in the demand for the products; the trends that have emerged from early 2000 have been consolidating and repeating themselves over the years. While the last 7 years trends have indicated that the customers preferred elegance combined with simplicity and space and cost-effectiveness; a newer refinement has been in terms of modern designs that are durable and long lasting. â€Å"In terms of NPD, stylishness is likely to be big.

Imagination in Romantic Poetry Essay Example for Free

Imagination in Romantic Poetry Essay A large part of those extracts on Romantic imagination which are contained in the fascicule on pages D64 and D65 – are strictly related to an ancient theory about Art and Reality’s imitation, the Theory of Forms concieved by a Classical Greek philosopher, mathematician Plato in Greek: ÃŽ  ÃŽ »ÃŽ ¬Ãâ€žÃâ€°ÃŽ ½, Plà ¡tÃ… n, broad; from 424/423 BC to 348/347 BC. The Theory of Forms in Greek: á ¼ °ÃŽ ´ÃŽ ­ÃŽ ±ÃŽ ¹ typically refers to the belief expressed by Socrates in some of Platos dialogues, that the material world as it seems to us is not the real world, but only an image or copy of the real world. Socrates spoke of forms in formulating a solution to the problem of universals. The forms, according to Socrates, are roughly speaking archetypes or abstract representations of the many types of things, and properties we feel and see around us, that can only be perceived by reason in Greek: ÃŽ »ÃŽ ¿ÃŽ ³ÃŽ ¹ÃŽ ºÃŽ ® that is, they are universals. In other words, Socrates sometimes seems to recognise two worlds: the Apparent world, which constantly changes, and an unchanging and unseen world of forms, which may be a cause of what is apparent. This theory is proposed in different ways in Blake’s, Coleridge’s Shelley’s extracts. The former says that â€Å"This world of Imagination is the world of Eternity† (A Vision of the Last Judgement, 1810) a place which resembles to a sort of otherworldly realm where â€Å"Exist [] the Permanent Realities of Every Thing (the Form) which we see reflected in this Vegetable Glass of Nature (the Apparent world)†. A similar thing is exposed by Samuel Coleridge an english romantic poet who divides Imagination in Primary and Secondary. The former is â€Å"the living Power and prime Agent of all human Perception, and as a repetition in the finite mind of the eternal act of creation in the infinite†, the latter is an echo of the former who â€Å"dissolves, diffuses, dissipates, in order to re-create† (Biographia Literaria, 1817) a thing which is totally different from Fancy. Even in Shelley the poetry is presented as â€Å"something of divine [] not like reasoning† (A Defence of Poetry, 1821) which beholds as the poet, the present, the past, and the future. In Keats and Wordsworth the poetry became â€Å"the spontaneous overflow of powerful feelings [originating] from emotion recollected in tranquillity† (Preface to Lyrical Ballads) and the poet â€Å"the most unpoetical of any thing in existence; because he has no Identity† (A Letter to Richard Woodhouse, October 27th 1818). So Art is imitation, a feature of both of Platos theories. In the Republic, Plato says that art imitates the objects and events of ordinary life. In other words, a work of art is a copy of a copy of a Form. It is even more of an illusion than is ordinary experience. On this theory, works of art are at best entertainment, and at worst a delusion. This theory actually appears in Platos short early dialogue, the Ion. Socrates is questioning a poet named Ion, who recites Homers poetry brilliantly but is no good at reciting anything else. Socrates is puzzled by this; it seems to him that if Ion has an art, or skill, of reciting poetry he should be able to apply his skilled knowledge to other poets as well. He concludes that Ion doesnt really possess skilled knowledge. Rather, when he recites Homer, he must be inspired by a god. The Ion drips with sarcasm. Plato didnt take the art by divine inspiration theory very seriously. But many ancient, medieval, and modern artists and aestheticians have found it irresistible.

Creatine :: essays research papers

Introduction   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Since the beginning of time, the body has been a sign of dominance. Creatine monohydrate has been around for over a hundred years, but it has been only used as a dietary supplement for the past decade. Over the years creatine has been one of the leading in supplements, and it is used worldwide. Creatine is neither a drug nor a steroid; it is a legal dietary supplement. Athletes use it to get the edge on competition and older people use it to stay healthy. It all depends on who wants to use it. With everything in the world, there is a positive and a negative creatine is no different. Being a user myself, I want find out problems that may later come up. I am looking to find what creatine can do for me, both positive and negative. Up to this point I love creatine and over a period of three years I have noticed a dramatic change. Creatine has helped me advance my athletic ability and hopefully to fulfill my dreams and goal. The world has just surpassed the millennium mark, but there is so much we still don't know. Creatine is a supplement that has not been looked at for its long-term effect, but in due time needs to be. With so many people reporting their benefits, creatine has to be doing something right, but who knows what is in store for the future? Until a fact has been stated, and proven that creatine is deadly, one shouldn't listen to myths. To some, creatine may be dangerous drug, but to analyze it, one must know what it actually is, the ways to use it, along with the pros and cons of using creatine. Body   Ã‚  Ã‚  Ã‚  Ã‚  The year was 1886 a French scientist just happened to stumble upon a substance that would enhance muscle growth. Chevreul, the scientist, found that creatine is stored in the human body naturally. It is mostly stored in lean red muscle tissue in the form of creatine phosphate (Sahelian 49). To users, it is known as creatine, but to advance researchers it is known as methyl guadidine-acetic acid. Creatine is a combination of three substances; glycine, arginine, and methionine. Naturally found in the body, creatine provides the energy our muscles need to move. Creatine is produced in the liver, pancreas, and the kidneys. The way creatine works is very abstruse, but the first thing one must know is that creatine exists in two different forms.

Customer Service and Company Essay

1. Is it easy to become enamored with a company when it has enjoyed so much success over the years? What are Wal-Mart’s weaknesses? Becoming enamored with a company should not depend on the amount of success it may or may not have had. I like a company that I can stand behind and support. The question isn’t whether a company is successful or not, it should be how did the company get to the level of success it is at. Wal-Mart’s name has recently been synonymous with controversy. Wal-Mart’s founder was known for his charismatic style, emphasis on customer service, and high esteem for Wal-Mart employees; however it can be argued that none of these exist within the company today. From personal experience, I can attest that there is no longer an emphasis on customer service, and employee morale is low. The company also has a negative corporate image amongst potential customers partially due to the controversy around the treatment of employees and the conditions under which many of their products are manufactured. Because of these factors, it is difficult for me to become enamored over a company who has had as much success as they have had. 2. Does Wal-Mart’s new neighborhood store format run counter to the cost-cutting emphasis that is at least partially responsible for the success of its traditional stores? Explain. Wal-Mart’s new neighborhood store format do not run counter to the cost-cutting emphasis responsible for the success of its traditional stores. Wal-Mart still offers the same low cost products at these neighborhood stores, with the only difference being they offer groceries in addition to their other low cost products. This new store format makes it more convenient for customers in the vicinity to shop at their stores versus local mom and pop shops offering products at higher costs.

I Didn’t Know That Growing Up Milk Need to Have Sugars

First of all, we need to understand that children of growing up age needs some source of energy to help them grow. Main sources of energy are carbohydrates and fats. Carbohydrates are important, because it is the main source of energy which is needed for good growth and development of the body and the brain, especially for growing up children. Sugars are a type of carbohydrates. Milk which is a natural product in itself also contains sugars known as lactose. It is this sugar (lactose) in milk which helps your child to grow. Therefore, all Growing Up Milk will contain some form of sugars. . Tell me about the sugars in Dutch Lady's Growing Up Milk. First of all, at Dutch Lady Malaysia we have developed a well balanced formula which is optimal for growing up children in Malaysia. All Dutch Lady's Growing Up Milk products are fully in compliance with Malaysia's draft standard of Formulated Milk Powder for Children, Malaysia's Recommended Nutrient Intake (RNI) 2005 and World Health Organi sation (WHO) 2003 recommendation. Should we say this here or at the end of Question 3? There are two types of sugars most commonly found in Growing Up Milk powder. First, the naturally occuring sugars in milk which are called lactose. Second, there are added sugars which are natural plant sugars. Dutch Lady's Growing Up Milk has a combination of lactose and added plant sugars. This is because, at Dutch Lady Malaysia we always strive to develop Growing Up Milk products which can help bridge the nutritional gap of the children. By providing an optimally and nutritionally balanced Growing Up Milk coupled with a healthy daily meal, it will help your child to achieve a nutritionally balanced diet which is important for his/her growth. . So, why does Dutch Lady need to have ‘added sugar' in their Growing Up Milk powder ? Dutch Lady's growing up milk is nutritionally designed using a combination of naturally occurring sugars in milk i. e. lactose and also added natural plant sugars in order to maintain the natural ratio of lactose in milk. Based on years of research, we found that it is important that our Growing Up Milk is optimally formulated. Our research reveals that products which are not optimally formulated, for example those with high lactose are not well tolerated by Malaysian children. Some children who consume high lactose milk may develop the following complications such as diarrhea, bloating (due to too much gas) as a result of the inability of their body to metabolise the excess lactose. 4. I am concerned about my child's sugar intake from his Growing Up Milk powder. How does the sugar content in Dutch Lady's Growing Up Milk compare with the other brands who claims ‘no added sugar'? Dutch Lady's Growing Up Milk has approximately 15% to 32% less total sugars (per 100g milk powder) versus brands who claims ‘no added sugar'. In fact, the sugar levels in Dutch Lady's Growing Up Milk is well within the recommended Malaysian Recommended Nutrient Intake (RNI) 2005 level as well as within the World Health Organisation (WHO) 2003 recommendation. Lactose and ‘added sugar' which is the natural form of plant sugar, are all sugars. Total sugar of Dutch Lady's Growing Up Milk product is approximately 15% to 32% less (per 100gm of milk powder) than brands who claim they have ‘no added sugar'. 5. I read some brands that ‘have no added sugar' implied that other brands like Dutch Lady have a lot of ‘added sugar' in their Growing Up Milk and this is unhealthy for my child. Is this true? Growing Up Milk brands that claim ‘no added sugar' only talk about ‘added sugar' (which we explained are plant sugars). However, they do not talk about the overall total sugar content in their milk. Parents should look at the total sugar content in their child's Growing Up Milk. Total sugar includes both the naturally occurring sugar in milk which is lactose and the added natural plant sugars. Even though Dutch Lady's Growing Up Milk products has added natural plant sugars in our Growing Up Milk, our Growing Up Milk powder has a much lower total sugar content compared to brands who claim that they have ‘no added sugar’. 6. Is my child getting too much sugar from DL growing up milk? Rest assured that your child is not getting too much sugar from our Dutch Lady's Growing Up Milk as all our Growing Up Milk products are made in full compliance with Malaysia’s draft standard of Formulated Milk Powder for Children, Malaysia RNI 2005 and World Health Organisation (WHO) 2003 recommendations. 7. In terms of sugar intake, what should I really be concerned about? We understand that parents are worried about the effect of excessive sugar consumption in your child's diet which could lead to tooth decay, childhood obesity as well as diabetes. If you are worried about this, apart from ensuring that your child minimise the intake of high in sugar food or snacks such as that occasional bar of chocolate, you will also will need to look at total sugar level in your child's Growing Up Milk and not the added sugar level. There is no difference in terms of calorific value between lactose and other added natural sugars. . I came across a website in Malaysia where it provides a model to calculate sugar by looking at Carbohydrate content of Growing Up Milk's nutritional information. When I key in Dutch Lady's Growing Up Milk's carbohydrate content, your product would have 7-10 teaspoons of added sugar. Please explain. We are not at liberty to explain how the website makes its calculation. We believe that possibly the calculation method is factually misleading. In terms of total sugar content, Dutch Lady’s Growing Up Milk has approximately 15% to 32% less total sugars (per 100g milk powder) versus brands who claims ‘no added sugar'. . Is Dutch Lady planning to reduce its added sugar in its Growing Up Milk products? We firmly believe that the added natural plant sugars in our Growing Up Milk is necessary to ensure optimally balanced formulation so that it provides adequate carbohydrate (energy source) for a growing child. The level of the total sugars in our Growing Up Milk are not excessive. It is well within the recommended Malaysia Recommended Nutritional Intake (RNI) 2005 and World Health Organisation (WHO) 2003 recommendations.

Case Study Analysis

Case Study Analysis Case Study Analysis Case Study Analysis One of the frequently assigned college assignments is writing case study. Read the following casestudy analysis tipsand learn how to write a case study analysis. Usually, case study analysis is based on specific situation. You are required to analyze the given situation, to solve the presented problems, and offer a recommendation. Sometimes, you are required to consult textbook and relevant articles to support your personal opinion. The purpose of case study writing assignment is to check your theoretical knowledge and an ability to apply gained knowledge to real-life situations. Secondary sources can be from historical documents, photographs, tape recordings and even statistical information. Many students do not understand that literary, historical, scientific or sociological sources are difference in essence and should be used with careful referencing. Case study analysis writing is easy with our help: Critical Essay Writing While citing secondary sources, you have to include in-text citation and bibliography entry. Endnotes are the most desirable referencing technique for case study analysis writing. Endnotes do not distort the flow of your ideas and make a reference to the source. Your tutor will definitely appreciate if you approach him for clarification. Placing an order at .com, you receive custom written case study analysis which meets all of the requirements set by the tutor. Critical essay writing requires deep understanding of the problem and an ability to analyze the situation, to apply critical thinking skills, and draw logical conclusion. Not all students are able to cope with critical essay writing assignment and seek professional assistance. We offer custom paper writing help to those students who struggle with their academic assignments. Writing Critical Essay What is the first step of case study analysis? The first step of critical case study analysis is reading of the case itself. You should be ready to read it more than twice. The first reading is done for acquaintance only. The second reading is done to identify the key players (people), to underline the problems, to make some notes and comments, and to get a detailed perception of the situation. Case study analysis writing is a challenge because you cannot simply express your opinion, you have to support it with examples from recent publications. Every idea you include should be supported with reliable evidence. Custom writing help is a solution for busy students. Do not hesitate to place an order and you will be very surprised with the high quality. Read more: Draft Essay Rough Pay For Essay Need a Professional Essay Essay Editing Editorial Essay Topics

Fear to Fail essays

Fear to Fail essays After reading about cancer this is an unfair disease... Each cancer is unique most cancers are named after the part of the body where the cancer first starts. Cancer comprises a group of diseases that have in common abnormal and uncontrolled cell growth. Ways cancer spreads throughout the body: Metastasis of cancer through the Lymphatic system, venous system, direct extension from one organ to another: These are three causing cancer agents. Chemicals capable of producing mutations are both naturally occurring and synthetic, and are found in the environment, food, and water supply, or have been used as drugs (in fact, cancer chemotherapeutic agents are mutagens that exploit the ability to change rapidly replicating DNA preferentially in a tumor, leading to its demise). Radiation often known as "ionizing radiation" induces adjacent thymines in one strand of the DNA helix. The bulges interfere with the activity of replication and transcription enzymes and, therefore, require repair. If the radiation dose is high enough, repair enzymes cannot keep up with the damage, and mutations will accumulate where the dimers have formed, resulting in potentially permanent changes in the DNA. If the mutated cells do not die, they may become transformed and eventually cause canc er. Viruses can inflict damage by inserting themselves into the DNA of an appropriate host cell, also known as its "genome", to cause cancer. These viruses are segments of nucleic acids, DNA or RNA themselves, thought to have "escaped" from normal cellular DNA or RNA. When a DNA virus transforms a cell, it "integrates" itself randomly into the host DNA, and expresses its key genes. Treating Cancer: Surgery about 90% of cancer patients undergoes some kind of surgery. Other methods of treatment are commonly used alongside it. Chemotherapy may be delivered orally, by injection, intravenously, topically (applied to the skin), or by injection into the spinal fluid. ...

When To Keep That

When To Keep That When To Keep â€Å"That† When To Keep â€Å"That† By Maeve Maddox Since the 9th century, the word that has been one of the most frequently used words in the English language. It functions as pronoun, adjective, adverb, and conjunction. A browser search for â€Å"that† brings up 14,490,000,000  hits. Small wonder so many copy editors do their best to stamp out that whenever possible. One editor tells his authors to search their manuscript for all uses of the word that and then â€Å"Evaluate each and delete 95% with no loss of meaning.† I’d say that 95% is a bit high, but writers can reduce the number in a great many instances without loss of meaning. On the other hand, that should not be purged blindly in a misguided effort to save words. The following statement by a police spokesman quoted in a newspaper account illustrates the natural use of that in spoken English: We have to make sure that there is nobody inside any house; theres always the potential that our suspects have fled into a house that was occupied, which is why its highly important to us to make sure thats not the case. Four thats occur in this sentence: 1. conjunction introducing a noun clause that is the direct object of â€Å"to make sure.† 2. conjunction introducing a fuller explanation of the noun potential. 3. relative pronoun standing for house and introducing the adjective clause â€Å"that was occupied† 4. demonstrative pronoun, subject of is (â€Å"that is not the case†). Two thats can be dropped without loss of meaning: We have to make sure there is nobody inside any house; theres always the potential our suspects have fled into a house that was occupied, which is why its highly important to us to make sure thats not the case. A third that can be eliminated with a slight rewording: We have to make sure there is nobody inside any house; theres always the potential our suspects have fled into an occupied house, which is why its highly important to us to make sure thats not the case. How does one decide whether to keep or omit that? Clarity is the main consideration. Will the reader understand the sentence without it? Some readers may stumble over a missing that. A writer’s preferred style is another determining factor. My own style tends to be rather heavy on the use of that. For example, I would probably keep that after potential in the original quotation. A writer may feel that a sentence flows more smoothly with that than without it. That can usually be omitted after the verb say: Dickens said that he wrote A Christmas Carol as a â€Å"pot-boiler.† Dickens said he wrote A Christmas Carol as a â€Å"pot-boiler.† But even with the verb say, if an adverbial element intervenes between the verb and the clause, that is needed: Dickens said in an interview that he wrote A Christmas Carol as a â€Å"pot-boiler.† Dickens said years later that he wrote A Christmas Carol as a â€Å"pot-boiler.† When in doubt, keep the that. As it says in The AP Stylebook, â€Å"Omission can hurt. Inclusion never does.† Use that to introduce a clause that follows any of the following verbs: advocate assert contend declare estimate make clear point out propose state Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:36 Adjectives Describing LightProved vs. ProvenProverb vs. Adage

Negligent Tort Research Paper Example | Topics and Well Written Essays - 1000 words

Negligent Tort - Research Paper Example The paper will discuss whether the manufacturer has to take liability for consumer’s harm before looking at the consumer protection statute. Introduction Kawasaki Motors together with the Consumer Product Safety Commission (CPSC) recalled about 210,000 products from the market due to reports that there were serious risks from its lawn mowers. According to the recall notice published on the CPSC’s website (cpsc.com, 2010), the Kawasaki Motors received about 110 cases of fuel leaks from the engines although no injuries were reported. This recall included Kawasaki FH, FR, FS and FX series engines that are widely used in homes and golf courses. If this step was not taken legal implications could have arisen on the liability of the manufacturer as well as the role which consumers were to play in the whole situation. Although no harm was reported, the manufacturer could have been in serious implications on his reputation. However, if the worst case scenario happened, Kawasaki Motors could only be liable to the damages if the plaintiff proved that the company failed to be responsible. Justification of the Manufacturer’s Liability The manufacturers can only be liable if plaintiffs prove that the company failed to honor its duty of care, ensure standards of care and provide evidence of actual harm. On its part, the company must present a strong case based on the defense of negligence in the transaction. These factors are elaborated in the following part. Failure to Honor Duty of Care Kawasaki motors could be liable for compensating the plaintiff if there was an element of carelessness in their product. This is because it is the responsibility of the producer to ensure that the product in the market meets the prevailing safety standards according to Feinman (2010). However, this can only occur if the plaintiff produced contracts that proved that they were owed duty of care by the manufacturer. Many cases such as the case of Donoghue vs. Stevenson (19 32) are thrown out if the plaintiff has no direct relationship with the defendant. The major concepts of duty of care that the plaintiff must prove to be compensated are that, the harm is reasonably foreseeable, reasonable proximity between the defendant and plaintiff lastly, the charges must be fair and reasonable. Failure to Provide Standards of Care If Kawasaki Motors failed to act as any responsible person would do in the case of harm, it would be liable. It is a measure to determine the amount owed to the plaintiff. In the same breath the aspect of breach of duty also must be included in the defense. Both the defendant and the plaintiff have the duty to honor the contract of responsibility such as the case of McGhee vs. National Coal Board (1973). Actual and proximate causation must play part in the case. In order for the manufacturer to be liable, there must be a direct link between the errors or negligence and the harm that was caused. The actual causes must be the mistakes o f the manufacturer. Defense of Negligence In cases of harm that happened and could not be prevented, Kawasaki Motors can escape liability if it provides a sufficient defense of negligence. If there is evidence that there was contributory negligence, liability on the part of the defendant may not materialize (Mark and Ken, 2003). Consumer Protection Statutes (CPS) These are laws and procedures that are aimed at protecting consumers from unfair trade, safety and other aspects that may be

Current Elections Assignment Example | Topics and Well Written Essays - 250 words

Current Elections - Assignment Example Watching Romney’s speech (2012) focused on making him more appealing to the public and showing the softer side to him. Talks about his wife and how they had struggled to raise their children made him more â€Å"human†. At the Democrats’ convention, Barack Obama promised to reduce the national deficit and to reform the tax codes so that the wealthiest people would be the ones to pay the highest taxes. Obama also promised to end the Afghanistan war by 2014, and to reduce the cost of healthcare. However, in as much as Obama outlined energy, education, the national deficit, manufacturing, and national security as his goals if re-elected, he failed to specify how he would achieve such goals. Nevertheless, Obama made it clear that the process required a lot of sacrifices and that total reform was going to take â€Å"more than a few years† (President Barack Obama Full DNC Acceptance Speech, 2012). Between the two acceptance speeches, Obama’s carried more weight, as he made it about the people and not about himself. Obama was clearer about where he would invest money and made it clear that the middle class would not have to carry the burden of the national deficit. Although Romney sold himself as a family man and someone with more â€Å"experience†, judging by the content of their acceptance speeches, Obama would be the ideal candidate to lead America for the next four years. Furthermore, Obama’s acceptance speech has more likes than

Faith, religion and theology Essay Example | Topics and Well Written Essays - 500 words

Faith, religion and theology - Essay Example The theme of equality before God is evident in the case young blind man. According to the Jews, the blind man’s condition is attributed to some curse excluding him as a valuable member of the society, the Samaritan woman gives Jesus who is Jews water against their norms showing the theme of love beyond boundaries. 4. The heresy refers to violations of important religious teachings. It is the rejection of the teachings of the Catholic Church. It says that denying any of the doctrines that are the teachings of Christ is to deny the faith of Christ. Irenaeus of Lyons was opposed to heretics because the knowledge of the apostles came after the resurrection of Christ and the baptism in the Holy Spirit. 5. Synoptic gospels are Mark, Luke, and Mathew since they have similar stories and sequence. The synoptic problems refer to the question of the precise nature of their literary relationship. It seeks to address what order the synoptic was written and did the authors of the latter tex ts use the earlier gospels as directed by their literary sources. The Marcan priority views that the gospel of Mathew and Luke used gospel mark a hypothetical document Q as their source.This shows that Mark was written first and then Mathew and Luke was extracted primarily from it. The synoptic gospels are similar to each other, but each still contains its uniqueness. This is known as the triple tradition. The double problem is the passages shared between Mathew and Luke, which comprises of parables and sayings.

Low carbohydrates diets lead to weight loss transformation, but leave Essay

Low carbohydrates diets lead to weight loss transformation, but leave lasting harms of mental illness and depression - Essay Example The most prominent and important consequence of a low carbohydrate diet are psychological problems such as depression. â€Å"Consumption of diets low in carbohydrate tends to precipitate depression, since the production of brain chemicals serotonin and tryptophan that promote the feeling of well being, is triggered by carbohydrate rich foods† (Sathyanarayana et al, 2008) Previously, most people in order to shed the extra pounds engaged in low fat diets where intake of fatty, oily and fattening food products were not consumes however low fat diet programs have been today replaced by the low carbohydrate diet program. This happened primarily because low fat diet program approaches that â€Å"decrease fat mass also result in undesirable loss of lean body mass† (Volek et al, 2010) since after the depletion of fats in the body the stored muscle proteins are targeted for energy extraction. Thus a diet program where the carbohydrate is restricted means that the lean body mass of a person would be preserved since right after energy extraction from stored carbohydrates the body targets the stored fats and not muscle proteins. In order to lose weight fast low carbohydrate diets are very much in vogue since they yield the results much faster and much more efficiently than other diet plans that are designed and followed. Today low carbohydrate diet is al so done as a treatment for several problems such as obesity, CVD etc. In an average person’s life the highest intake through food is mostly that of carbohydrates. An average person consumes carbohydrate in form of staple foods such as bread, rice, pasta etc. However when a person undergoes a low carbohydrate diet he/she is prohibited from consuming such easy digestible carbohydrate food products and is given a much more protein enriched and fat enriched diet such as meat, cheese, poultry etc. Improvement of body

Comparison Critique Essay Example | Topics and Well Written Essays - 1000 words - 1

Comparison Critique - Essay Example To begin with, "48 Hours Mystery" is a news program broadcasted by the CBS media house on Saturdays at 10.00 pm. ET/PT. This program was revamped in 2002 after Lesley Stahl took over as the chief host from Dan Rather thus changing its name to â€Å"48 Hours Investigate.† Not so long, the name was again changed to â€Å"48 Hours Mystery in the 2004†, which has remained the program’s name up to date. Under its current single-topic format topic, the program does not use a single host however, it is narrated by a specific narrator assigned to each story that is broadcasted depending on which reporter was assigned which story. The current format of the program mainly deals with real life mysteries that have never been solved as well as crime stories. The program airs investigative pieces that have a sense of reality. Throughout the airing, a focus on the consistency of footage that has been shot weeks apart is always maintained. 48 Hours Mystery’s demands for B roll and interviews with the main characters are always kept the same; thus, nothing jumps of the screen or rather conveys an out-of-place feeling to the viewer. Moreover, the footages are of variety and are usually shot during different times and settings. The picture on the screen has been made warmer with a lot of saturation and contrast as well. The use of colour in the production of the program usually looks tint and the interoperability makes the footages to run efficiently while at the same time keeping their tight timeliness in order. A perfect example of some of the 48 Hour Mystery’s program broadcasted was the special â€Å"9/11: 10 Years Later† episode. The two-hour program recapped most of the 2002 documentary done by two French filmmaking brothers Jules and Gedeon Naudet. These brothers were following a New York City probationary firefighter on a distinctive day when he was rushing to respond to the emergency inside the World Trade Center. Apparently, the

Consumer tastes and habits Essay Example | Topics and Well Written Essays - 3000 words

Consumer tastes and habits - Essay Example It is important to point out that most of Pierre Bourdieu’s focus was on things that have aesthetic component and the manner in which consumption patterns on such things reflected the class and social class that people want or do not want to associate with (Miles 1998). The concept of social class and status Different fashions adorned by different people are attributed to the certain degree of social class and status that people want to identify with. Upon recognition of this phenomenon, marketing experts wrote numerous articles on the subjects particularly, in the 1950s. Consumer behaviour experts have since recognised the need to pay attention to social classes and status and this is in agreement with numerous research works that have been done on consumer behaviour; there is general agreement that consumer behaviour of different people conforms to their social class. To some extent, consumer behaviour overrides the income levels. This, through research, is demonstrated by t he facts that as people grow older, their income levels increase but in most case, they do not change their social class. There is a tendency for people to maintain their social classes they grow older; they remain within the class and this is a clear demonstration that social classes’ overruns income levels with regard to tastes and preferences. In this regard, social class and status are strongly affected by the values and the lifestyles that people have as opposed to the amount of money or income they get periodically.

Comparison Critique Essay Example | Topics and Well Written Essays - 1000 words - 1

Comparison Critique - Essay Example To begin with, "48 Hours Mystery" is a news program broadcasted by the CBS media house on Saturdays at 10.00 pm. ET/PT. This program was revamped in 2002 after Lesley Stahl took over as the chief host from Dan Rather thus changing its name to â€Å"48 Hours Investigate.† Not so long, the name was again changed to â€Å"48 Hours Mystery in the 2004†, which has remained the program’s name up to date. Under its current single-topic format topic, the program does not use a single host however, it is narrated by a specific narrator assigned to each story that is broadcasted depending on which reporter was assigned which story. The current format of the program mainly deals with real life mysteries that have never been solved as well as crime stories. The program airs investigative pieces that have a sense of reality. Throughout the airing, a focus on the consistency of footage that has been shot weeks apart is always maintained. 48 Hours Mystery’s demands for B roll and interviews with the main characters are always kept the same; thus, nothing jumps of the screen or rather conveys an out-of-place feeling to the viewer. Moreover, the footages are of variety and are usually shot during different times and settings. The picture on the screen has been made warmer with a lot of saturation and contrast as well. The use of colour in the production of the program usually looks tint and the interoperability makes the footages to run efficiently while at the same time keeping their tight timeliness in order. A perfect example of some of the 48 Hour Mystery’s program broadcasted was the special â€Å"9/11: 10 Years Later† episode. The two-hour program recapped most of the 2002 documentary done by two French filmmaking brothers Jules and Gedeon Naudet. These brothers were following a New York City probationary firefighter on a distinctive day when he was rushing to respond to the emergency inside the World Trade Center. Apparently, the

Integrated Marketing Communications Essay Example | Topics and Well Written Essays - 1250 words

Integrated Marketing Communications - Essay Example Exchange of information forms a vital element, in marketing, besides nurturing and maintaining a sustainable relationship between an organization and its customers or the market. The high competition in the marketing industry calls for elaborative actions by organizations to adapt holistic marketing strategies that can satisfy the existing market demands. The advancements in technology and the ever-increasing ease of information access by customers make it inevitable for organizations to adopt strategies with high impact on the targeted market audience in the open economy. Integrated marketing communications (IMC) is among various globally adopted trends of communication by organizations and companies, as a landmark advancement in marketing, to cope with the competition. It entails the use of a blend of promotional methods that complement each other to achieve the objectives of marketing. The plan applied in IMC appreciates the role of communication in advertising and promotion among other objectives of marketing. IMC utilizes the role of public relations, sales promotion and personal selling to create profound impact through communication, which is clear and consistent, as a marketing strategy. It also entails that use of other strategies as direct marketing and brand marketing coupled with distinct management of customer relationship (Yeshi 2012, p.220). IMC ensures that consumers have a consistent image of the marketplace using plans that promotes and markets the organization or the brands (Kitchen 2004, p.21). It achieves this objective by employing a central messaging function that ensures that all information passes a common theme and hold a common position. The evolution of IMC is traceable from the 1990s (Sisodia & Telrandhe 2010, p.136) and overdid the traditional advertising method that prevailed in the market, notably in the 1980s. Organizations, however, broadened their perspective of marketing communication by integrating a number of factors in mar keting. Given the various challenges faced by organizations, organizations adopted promotional tools that blended the traditional methods of advertisement. Sales promotion, public relations as well as the use of direct marketing were among the developments adopted by organizations as parts of reforms in marketing. The progress toward IMC involves efforts by firms to coordinate various elements aimed at promotion of their products while maintaining communication with customers. They abandoned the prior situation where organizations and firm depended primarily on media advertising. Involvement in non-advertising areas enabled the agencies to gain control of their clients was a key change in the marketing, under IMC. The major focus of IMC was to maximize on the impact of communication as a tool in marketing. The use of maximum communication impact emanates from the fact that consumer’ sensitivity or awareness of organization or products is a factor of the messages they get or t he extent of contact that they have. IMC is a sophisticated marketing strategy that differs from the traditional methods of advertising from a number of considerations. The traditional advertising and promotion

Old and Modern Perodic Table Essay Example for Free

Old and Modern Perodic Table Essay PERIODIC TABLE PERIODIC TABLE Charles Janet developed the periodic table in 1928. How the periodic table is organized: Charles Janet’s periodic table was organized according all elements that had been discovering before 1928 according to the orbital filling. It also structures the electrons in ascending atomic order Describe the information the periodic table contains: DISADVANTAGE: * The periodic table has a rough tarnation from metal to none-metal. DISADVANTAGE: * The periodic table has a rough tarnation from metal to none-metal. ADVANTAGES: * Janet’s periodic table was helpful for writing electrons configurations. * The periodic table was easier to read. * It sectioned off none metal and metal ADVANTAGES: * Janet’s periodic table was helpful for writing electrons configurations. * The periodic table was easier to read. * It sectioned off none metal and metal The periodic table contains all 63 elements that were discovered before 1928 and contains the number in which they are ordered in. Dmitri Mendeleev Dmitri Mendeleev Dmitri developed this periodic table in 1869. How was the periodic table organised? The periodic table is organised by rows of horizontal row of elements in the periodic table. It is also organised by none metal and metal and was arranged in order of atomic mass What does Dmitri’s periodic table contain? Dmitri’s periodic table contained 58 elements and also contained 4 elements  that had not been discovered yet and it contained the atomic mass of the elements. DISADVANTAGES: * When Dmitri put the elements in order of atomic mass, he had trouble getting iodine because iodine was similar properties to chlorine and bromine. But iodine had a low atomic mass. So iodine could not be in his rows. This caused Dmitri to break his own rule; he made for the periodic table. DISADVANTAGES: * When Dmitri put the elements in order of atomic mass, he had trouble getting iodine because iodine was similar properties to chlorine and bromine. But iodine had a low atomic mass. So iodine could not be in his rows. This caused Dmitri to break his own rule; he made for the periodic table. ADVANTAGES: * They were arranged into metal and none metals. ADVANTAGES: * They were arranged into metal and none metals. MODERN PERODIC TABLE MODERN PERODIC TABLE Describe the modern periodic table? The periodic table is made up of 109 elements. Most of the elements were discovered by Dmitri. Most of the periodic table now is based on Dmitri’s work on his periodic table and also Dmitri organized the elements into groups and periods. After Dmitri had trouble in his periodic table and died before he could finish, Herney Mosley solved the problem by changing Dmitri’s rule ( by using atomic mass to organize the table), and changed it to organize the periodic table into Atomic numbers. The Structure of the Modern Periodic Table: The modern periodic table was structures by horizontal rows (periods) by ascending order of atomic number and vertical columns (groups/families) based on similar physical characteristics. This then equalled to the amount  of proton in the atomic nuclease of every element. They were also organised into types of metal Information the periodic table contains: The periodic table contains 109 elements. It contains what type of metal the elements are. The actinide and lanthanide series. http://www.lrcphysics.com/scalar-physics/2009/11/28/square-roots-1st-2nd-orderings-of-the-periodic-table.html http://wiki.answers.com/Q/What_are_the_disadvantages_of_the_left_step_periodic_table http://www.google.com.au/search?hl=ensite=imghptbm=ischsource=hpbiw=1366bih=650q=charles+janetoq=charles+janetgs_l=img.3..0j0i24l2.22453.25244.0.25656.13.13.0.0.0.0.402.2178.5j3j2j2j1.13.00.01ac.1.17.img.hbUEtP0kwm0#facrc=_imgrc=nhGuSXcRaPUuvM%3A%3B8qwddaOzBhBLeM%3Bhttp%253A%252F%252Fsoc.acad.oise.free.fr%252Fjanet.gif%3Bhttp%253A%252F%252Fsoc.acad.oise.free.fr%252Fjanet.htm%3B250%3B281 http://www.youtube.com/watch?v=9_PSmsEWEDQ http://commons.wikimedia.org/wiki/File:Mendeleevs_1869_periodic_table.png http://www.chemistry.co.nz/mendeleev.htm http://www.bbc.co.uk/schools/gcsebitesize/science/add_edexcel/atomic_structure/periodictablerev2.shtml http://www.bbc.co.uk/schools/gcsebitesize/science/add_edexcel/atomic_structure/periodictablerev2.shtml http://www.infoplease.com/ipa/A0905215.html

Adidas and Reebok Marketing Communication Strategies

Adidas and Reebok Marketing Communication Strategies Introduction: This reported is presented with intent to draw would the comparison in the marketing communication strategies and mix adopted by the shoes brands Adidas and Reebok. The dual brands are functioning in a non-monopolistic global market environment which imposes the need to be market savvy and creative on the part of the business houses such as Adidas, Reebok and many other established brands to not only retain their existing market segment but also grow into new market on a local, national and international plane. There is a pre-existing need to modify strategies in context to pricing, advertising, product lines, product quality and marketing communication strategies. Failure to do so on the part of the business houses could adversely affect the sales of the product and lead the company and the product to an undesirable state of declination. The fact cannot be denied that the athletic shoe brand market has been emerging to be extremely competitive and a few brand names such as Adidas, Reebok, Nike, Puma have successfully captured certain market segments. These brands recognise the need to retain their market position and work towards market growth in the process. Adidas and Reebok, for the sake of exemplification have proven the fact that besides high quality products, a good market communication strategy and mix is vital for survival and simultaneous growth in a market which is constantly driven by a competitive atmosphere. I intent to utilize the following techniques to present a comparative analysis on the strategies adopted by Adidas and Reebok: Primary Research: Consumers would be interviewed and data compiled would be analyzed and inferences would be drawn on that basis. Secondary Research: Secondary Research would be gathering, analysing and segregation of data from websites, business journals and books. Business Analytical Tools: S.W.O.T. Analysis, Marketing Mix Market and Literature Review: Adidas: The German National Adolp Dassler could be credited with the creation of the phenomenal brand Adidas. His nickname Adi and the first syllable of his last name Das put together created the brand name Adidas. History states that Adolf was a shoe fanatic who spent several hours in his workshop designing shoes with intent to perfect it and to surpass anyone in this line of work. His dedication towards his cause led to the creation of this brand which in todays day and age is the second best global athletic shoe brand commanding a market position of 33% internationally after Nike. This brand came in to limelight with the 1926 Olympic Games wherein the sport star of the Games Jesse Owens wore Adidas shoes which performing at the Olympics. This led to instant recognition of this brand and soon the sales was reported to have gained huge momentum. The Olympic Games was the most crucial turning point in the history of the brand Adidas. From then on, Adidas, the Business house has been essentially sponsoring Global Sports Events, Olympic Games and many such events and has amassed mass popularity for their product lines. This strategy of the organization has helped the brand gain great worldwide media coverage for their product lines and the sales have been reported to grow in continuity. Zidane, Beckham and Kaka are the celebrities who wear Adidas shoes while performing at the games. The dual effect of high media coverage and the celebrity wearing Adidas creates a celebrity of sorts of the shoe brand Adidas. Today celebrity soccer players such as Kaka, Zinedine Zidane, David Beckham and many more are being sponsored by Adidas. Adidas has been successfully in existence for around 80 years being an integral part of the sports world providing hi-tech sports footwear, accessories and apparel. At the moment the business house takes pride in commanding a world position in the athletic shoe brand market. Adidas products especially shoes are sold all over the globe being available in almost every country of the world with multiple retail outlet wooing the consumers proving the fact that the business house has carved a distinctive niche for itself in the global market. Adidas has graduated from a small workshop in a little know German village to a world renowned global enterprise. (http://www.adidas-group.com/en/ourgroup/history/history.aspx) The distinctive logo it possesses and the catchy advertising slogan Impossible is Nothing further consolidates the brand image and popularity. Reebok: Reeboks United Kingdom-based ancestor company was started off to cater to one basic need which was to help athletes run with speed of lightning. Joseph William Foster in 1890s created one of the first known running shoes with spikes in them. By the period of 1895, Foster was in business handmade shoes by hand for the countrys top runners; and not before much time his fledgling company, J.W. Foster and Sons, created success by catering to an international customer of highly known athletes. The family-owned business house with pride created the running shoes which were used by athletes in the 1924 Summer Games celebrated in the film Chariots of Fire. In 1958, Fosters grandsons commenced a companion company that was christened by them as Reebok, named for an African gazelle. In 1979, Paul Fireman, who was a partner in an outdoor sporting goods distributorship, noticed Reebok shoes at an international trade show. Later on, he went on to negotiate for the North American distribution license and made a grand introduction of three running shoes in the U.S. that year. At the selling price of $60, Reebok was the most expensive running shoes on the market. Currently, Reebok International is a highly marked player in the sports and fitness products market, with a particular emphasis on footwear. Its prime strengths lied in its size and massive brand awareness. While athletic shoes are clearly its core products, concerns are being brought up over its comparative lack of interest in the associated athletic apparel market, which is over double the dimensions of the footwear global market. (http://bostonjobsource.com/reebok.html) Methodology: The methodology to execute this report successfully was primary and secondary method techniques. Primary method comprised of Consumer poll wherein a set of questions was asked to consumers of athletic shoes for their responses. The questionnaire comprised 10 questions based Reebok and Adidas drafted to draw answers which facilitated a comparative analysis While carrying out the secondary research, books and websites and learning modules were studied and comprehended. Employing the primary and secondary research techniques data compilation and analysis was carried out to draw inferences. http://media.katu.com/images/060124adidas_reebok.jpg Analysis and Discussion: Core Competencies (Jobber 2004) Adidas Core Competencies Technology Customer focus Brand recognition Supply chain Collaboratively competitive Reebok Core Competencies Trend Identification Ability to market to a niche segment Womens shoe design Design expertise Celebrity relationships S.W.O.T Analysis: (Belch 2004) A S.W.O.T Analysis in conducted of a business house helps us in understanding the strengths of the organization, the weaknesses it is confronted with, the opportunities the organization could avail of and the threats which present harm its growth, diversification and existence. Adidas Reebok Strength The prime strength of the organization is its 8 decades of existence in the global market. The employment of high end technology in the production process improves quality, precision and durability which are the most desired aspects by athletes. The organization has the largest international portfolio of celebrity sports ambassadors. The business house as a part of promotion sponsors football teams and has a high consumer brand loyalty mainly in U.S.A and India. Statistics and surveys indicate that Adidas has the maximum level of popularity and brand image in India. Reebok presents growing sales revenue. ON account of a part of a strategy to expand quality market share, the company indulged in the process of investing in three key products and marketing platforms: Performance, RBK and Classic. Reebok International happens to be the second largest producer of athletic shoes in the US, following Nike. The Reebok brand succeeds in accelerating sales pushing it closer to huge competitors such as Adidas. Reebok prides itself in being the number two or number three brand in most of its global markets. It dominates on 10% of the global market. The business house succeeds in increasing profits even though retail conditions are challenging. Weakness The pricing strategy of Adidas for all its products including athletic footwear lacks flexibility and is highly rigid and this proves to be a weakness in a general price conscious economy. Adidas is hovered over with a close competitor in the form of Nike, Puma and many more in the global market. The Indian subcontinent, which in now identified as a potentially growing market with high potential of revenue, the brand has not been showing good revenue results. The business has low market share in the apparel segment. Reebok has always focused on athletic shoes and not apparel. Here is where the business lags behind. The apparel market is twice as large as the footwear market and the competitors such as Adidas and Nike take advantage of this and sell their apparel products which add on heavily to their annual global turnover Opportunity Adidas should avail the opportunity to explore new world markets in the global arena. Health consciousness among the people in general is creating a good need for athletic shoes which should be skillfully tapped by Adidas. Creative advertising employed in continuity could open up opportunities of market growth and sustenance. The shoes are priced below average with a starting range of 45 dollars which is 15 dollars less than any other brand which sells at a basic 60 dollar price tag. Reebok could boost its price as it has a large consumer base worldwide and a price deviation is not expected to hinder sales but increase profitability. The organization could work on creating a better brand awareness in order to increase volume of sales. The brand could employ the best of technology to add quality and precision to its products. Threat Statistics show that Reebok, a competitor of Adidas has a good market share and employs a higher sum for market communication strategies. This presents a threat which is growing for Adidas. New entrant brands such as GAP, CAT prove to be a threat as they are eating in on the market share of Adidas which it has created over a period of time The brand is heavily reliant on footwear sales for its revenue input. This could pose a threat as there are continuous new entrants in the athletic footwear market. Reebok needs to diversify into other areas such as bags, sports equipments and fashion accessories to stay afloat in this highly competitive market which is unpredictable. Adidas commands a global share of 16% while Reebok stands at 6% Marketing Mix: (Pickton 2005) Product: ADIDAS: This brand has a huge product line of athletic footwear and apparels making it one of the most sought out brands besides Nike. The product is highly advertised through sports events where it gains good media coverage. Adidas uses cutting edge technology to offer comfort and style in their product which are light in weight. Undoubtedly, the products of Adidas have great value for money. Adidas shoes are known to have a grip which the sole provides and this is on account of good design and is useful especially in hiking. They go with ease on the legs and prevent any kind of twist or sprain. Reebok: The product line of Reebok is limited to footwear. Reebok has a good line of womens footwear. The brand has invested highly in technology to better its product lines. In the apparel sector the brand is lacking far behind from Adidas. Place: Adidas and Reebok have been selling in almost every nation of the world and they follows one level channel or an indirect channel to make their product reach out to the final consumer. The products are manufactured by the producer and it then reaches the retailer who in turn sells it to the final consumer. Price: Adidas shoes are priced higher than that of Reebok. Adidas can afford to charge higher than Reebok as Adidas is a far more established brand than Reebok. The quality of Adidas is known to be better than that of Reebok Promotion: Reebok: The promotional technique used by Reebok is basic advertising. The brand needs to develop better promotional strategies. New punch lines and slogan should be used by Reebok to create an impact on the consumers. It is observed that Reebok has the potential to closely compete with Adidas. Adidas: Sponsoring large scale sports events, adverting through different forms of media. Adidas have been constantly engaged in brand building programs. Adidas has joined in with the strategy of high fund allocation to boost sales and compete. Adidas with their innovative campaigns have proven to be at par and have to a large extent created the much desired impact which they set out to create at the onset of bringing about an improvisation of their promotional propaganda. Conclusion: It should be understood that footwear is no longer considered as a product that just offers a sense of protection for feet. What was hitherto taken as a Want is at the present day a basic Need. Today, the footwear business is a widespread and dynamic global business operation comprising of huge economies of scale. The athletic shoe segment is tremendously competitive in nature with the phenomenal players such as Nike, Adidas, Reebok and New Balance strategizing meticulously to retain their consumer market share and the small time players such as Puma attempting to gain large market share. The athletic footwear industry stresses branding more than any other competitive benefit. By the employment of advertisements, celebrity endorsements, varied promotions, and licensing agreements, the top enterprises or rather branded companies in this industry have allocated much of their resources to creating the much required brand recognition and loyalty. Significant features of this highly competitive market segment are expensive and continuous advertising, celebrity endorsements, brand awareness techniques etc. Nike, Adidas, Reebok and a few more brands are the market leaders in the world due to their market communication and mix innovative strategies. (Bovee 2003) Recommendations: It is recommended that Reebok work on improving its promotional strategies. Reebok should also focus on the apparel segment which is a large and promising market. The business house has developed a good consumer base and can work on increasing the prices of their products as this would bring in higher revenue, part of which could be employed for advertisement and promotion expenditure. Adidas should work towards improving market share and being at par with Nike which is currently the world leader in Athletic footwear. Adidas should focus on roping in more celebrities to endorse their products as celebrities are undoubtedly crowd pullers. It is also recommended that Adidas improve its product lines substantially as variation in products could lead to better and improved sales which form a major objective of any business organization. (Pettit 2003)

Relationships in Lawrences Sons and Lovers Essay -- Lawrence Sons and

Relationships in Lawrence's Sons and Lovers      Ã‚   There can be no argument that D. H. Lawrence's Son's and Lover's is a study of   human relationships. Gertrude Morel, because of her turbulent and odd relationship with her husband, ends up developing deep emotional relations with her two eldest son's. The second eldest in particular, Paul, is the receiver of most of this deep emotion. Because of these feelings and the deeper-than-usual emotional bond between the two, Paul has difficulty being comfortable in his own relationships.   Paul's relationship with Miriam is plagued by his mother's disapproval, jealousy, and Miriam 's own spirituality.      Ã‚  Ã‚  Ã‚  Ã‚   Paul's relationship with Miriam is one where the love is not allowed to flourish.   Although there is no doubt that there is love between the two, the forces around them create tension that suppresses it. Miriam believes herself not nearly as beautiful as she really is. Because of this she is always looking for things to love her. In the case of Paul she believes that if Paul was to need her, if she could take care of him, "if he could depend on her, if she could, as it were, have him in her arms, how she would love him."(137) However, this is never allowed to happen. Paul's mother Gertrude already occupies this space in his life. Thus the relationship between the two is a struggle for an identity. The relationship is a struggle between Paul and his mother and Paul and Miriam.      Ã‚  Ã‚  Ã‚  Ã‚   The main conflicts between Paul and Miriam are between physical- spiritual differences and his mother. Miriam holds spirituality very close to her. Thing with Miriam are always on a very spiri... ... giving in to his mother, he breaks it off with Miriam. We get the impression that Miriam waits for Paul forever. It concretely ends when his mother dies and he leaves to find himself.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Son's and Lover's is a study of human relationships. Paul is the receiver of most of his mothers deep emotional feelings and has with her a bond tighter than normal. Because of this Paul has trouble handling and being comfortable with his own relationships.   Paul's relationship with Miriam was plagued by his mother's disapproval. If it wasn't for the selfishness of his mother Paul would of most likely been happy with Miriam.    Work Cited    Lawrence, D. H. Sons and Lovers. New York: Viking, 1913. On-line. U of Virginia Electronic Text Center. Internet. 23 February 1998, www: http:Hetext.lib.virginia.edu/english.html.

Ethical differences in cultures Essay

Culture is defined by Lustig and Koester (2003) as an acquired set of shared values, norms and beliefs by a group of people. It is the unifying element communities have. It is their image and identity. Other definitions classified culture as a means by which people communicate with each other, more importantly how they set goals. Goal setting in communities should coincide well with the culture it shall reside in. This is because of the observation that it is better that the goals match with culture, otherwise the people will not find the initiative to accomplish these goals. With that said, culture have a long-term perspective. Since culture is the silent agreement about how things should be in their community, one can assume that its influencing factors include their goals. Furthermore, setting group or community goals are one of the major elements that would affect culture. For example, if the community decided that they should be the cleanest county in the country, then they are framing how their culture should be like: conscious and disciplined. The perspective applied in culture is more long-term. However, this does not mean to say that culture cannot set short-term goals. This paper believes that culture does not give greater importance to rules and regulations because one can say that the rules and regulations are actually based on the culture of the community. It is more important to point what created the culture, which are the relationships and spirit involved within their group or community. Rules and regulations would stand as a form of guidelines for the people so that they will not deviate far from what has been silently agreed upon within the circle. But the relationships are those that binds everything as one culture. The article written by Eric Leocadio entitled Reinventing Our Culture Through Relationships concluded that people can change their culture by embracing relationships. Although the article regarded the different genders, it still pointed out that relationships create trust and understanding. Furthermore, this paper believes that relationships increases the desire to share interests and beliefs. They will be able to interact more, and have stronger bonds. Rules and regulations cannot produce the same thing from the people. Coercion is not a suggested activity to shape culture, unless they want the people to always have a sense of fear. To reiterate, culture is a shared aspect of the group or community involving values, beliefs and norms. With this said, it is possible that culture could be the standards by which the people live by. A culture will not tell what profession or gender is acceptable, but the people will. However, as time moves forward, the culture will eventually dictate for the people. They should stand firm upon the criteria they have set for themselves. There should not be constant changes, unless that is already the nature of the culture. However, most of the time, cultures are set through the years, and is difficult to change overnight. In summary, short term goals are set in accordance to the culture, while long term goals are the elements that strongly affects the culture of the community or group. Relationships are the factors that influence culture. Rules and regulations are created from their culture. In relation to how standards are set, the people subconsciously create the culture, and one day confer to this culture. With this said, it is quite funny to think that what man has created, man follows. Sometimes, man even follows blindly. References Leocadio, E. (n. d. ).Reinventing our culture through relationships. Retrieved January 15, 2007 from http://www. catalystlb. org/article_reinventing_relationships. php. Pratt-Johnson, Y. (February 2006). Communication cross-culturally: What teachers should know. Retrieved January 15, 2007 from http://iteslj. org/Articles/Pratt-Johnson- CrossCultural. html.

Medically Assisted Suicide

Medically Assisted Suicide Medically assisted suicide is an event in which a physician honors a patient’s request for a lethal dose of medication. It has become a very emotional and controversial issue for many in the United States. The only state legally allowing medically assisted suicide is Oregon since 1997. Although some feel it is unethical and morally wrong, medically assisted suicide should be legalized to patients who are terminally ill because it would relieve them from constant and unbearable physical and psychological pain in a respectable and painless way.Individuals in the United States have the freedom to make decisions concerning their life such as where they live, what they wear, who they marry, and occupation. Every individual is able to make a decision about his or her life whether good or bad. Everyone is ultimately in full control of his or her own life. By allowing someone to make choices freely regarding their life, the same should be allowed when regard ing their death. Some patients passively aggressively choose to end their lives by not continuing treatment or therapy for their disease.This emphasizes the theory that people can and should control their own lives. Patients choose to end their lives for various reasons: they fear the loss of their independence, which later results in becoming a burden to their family or friends; they want to die in a dignified way, and they also fear the thought of dying alone. Society should understand why an individual wouldn’t want to have to rely on a family member to take care of them.Knowing that eventually they won’t be able to do even the easiest daily tasks such as showering, eating, or walking alone, does put a heavy burden on whoever would be taking care of them. It is also reasonable to understand that patients don’t want to be remembered by how they were in their sick state. No one should have to go through seeing their loved one whither away to what isn’t e ven the person they were to begin with. It would provide much relief to families and loved ones to remember the patient in a healthy and normal condition.Medically assisted suicide shouldn’t be viewed as a selfish act like regular suicide, but as a dignified and painless way to end a life that would end in the near future regardless. Whether suicides are legal or not, they will occur, and it would be much better if they were brought into the open. Suffering is different then pain. Suffering normally encompasses physical and psychological deterioration for which there is no cure. While many believe taking a life away in any circumstances is immoral, death is a compassionate way to relieve unbearable suffering.When physicians are asked to help a patient into death, they have many responsibilities that come along with that request. Among these responsibilities are: providing valid information as to the terminal illness the patient is suffering, educating the patient as to what t heir final options may be, making the decision of whether or not to help the patient into death, and also if they do decide to help, providing the lethal dose of medication that will end the patient's life. Medically assisted suicide became very familiar to the public in 1990 when Dr.Jack Kevorkian helped to assist his first patient to death. Dr. Kevorkian had invented a machine that consisted of three bottles that were connected to an IV. When the patients were ready to start the process of dying, they turned on the machine in which a sedative was administed first to make them drift off to sleep. Following the sedative was the fatal ingredient potassium chloride. According to Kathlyn Gay, Dr. Kevorkian claimed that he had caused no death; he just helped with his patient's last civil rights.He believes that doctors that don't help assist their patients are like the Nazi doctors during World War 2, those who used experiments on the Jewish people (50-51). Dr. Kevorkian aided 43 patien ts to their death. He agreed to assist patients after thoroughly interviewing each patient and realizing there weren’t any other alternative methods for the patient to deter suffering. It was reported that Kevorkian's male patients had severe terminal illnesses that left them incapable of living, while the female patients suffered from breast cancer and other illnesses that are curable (Keenan 16).Kevorkian’s medical license was suspended and eventually taken away, and he stood trial for murder charges. Dr. Kevorkian was later placed in jail and then released by Judge Richard C. Kaufman who ruled the state’s ban of medically assisted suicide as unconstitutional. It was determined that Dr. Kevorkian’s charges be dismissed due to the basis of the quality of the patient's life, saying that the patient's life was â€Å"significantly impaired by a medical condition that was extremely unlikely to improve. † Kaufman also said that people have a constituti onal right to commit suicide. Worsnop, 405). According to Oregon’s Death with Dignity Act, â€Å"‘Terminal disease† means an incurable and irreversible disease that has been medically confirmed and will, within reasonable medical judgement, produce death within six (6) months† (2). The physician is also responsible for letting the patient know of any experimental drugs and any other treatments that may benefit the patient in any way. Another responsibility of the physician is to educate the patient as to what their final options may be.They are required to inform the patient about their diagnosis, the results of taking any medication that could be given, all alternatives that could be used to treat the patient, and also having the patient contact another physician to confirm the diagnosis (The Oregon Death with Dignity Act 3, hereafter known as The Oregon). It should be agreed that when a patient is left with no other alternatives or methods of survival, th ey should be allowed to decide if they want to end their own life.Physicians who aid in a patient’s request for aid shouldn’t be judged as immoral, but only as someone who has the means and education to help patients with their last request in life. It should also be taken into consideration that everyone has the freedom of choice. â€Å"Since there is no absolute legal, medical, or moral answer to the question of what constitutes a good or correct death in the face of a terminal illness, the power to make the decision about how someone dies can rest with only one individual–the person living in that particular body† (Shavelson 153).When patients are already faced with death due to a terminal illness, medically assisted suicide should be allowed so that they don’t have to go through any pain. Many terminal illnesses involve the decomposition of the brain, vital organs, and physical appearance. Patients normally tend to lose their mental activity su ch as memory and thinking also. It isn’t fair for a patient to have to go through that if they are not willing to. Not only for their mental and physical state of mind, but because of the cost. Patients shouldn’t be required to pay for medical treatment that only prolongs a life with poor quality.Society also shouldn’t blame a patient for not wanting to lie in a hospital bed and rely on a machine to do their breathing. That patient should be entitled to choose an easy and peaceful death. Patients who make the decision to end their life shouldn’t be viewed as doing something wrong because they are choosing to do something to help them. Decisions regarding time and circumstances are personal to each individual. A competent person should be able to choose. While many view the interest in preserving a life, the interest should deteriorate when the individual has a strong desire to end their life.In conclusion, medically assisted suicide should not be viewed a s ethically wrong. It should be viewed as a humane and graceful way for patients with no other alternatives to die. It prevents an individual who is terminally ill from feeling severe pain and deciding when and how they want to end their life. The suffering a patient goes through is incomprehensible to people who haven’t gone through it. Therefore it shouldn’t be decided by anyone but the individual going through it how long and how much suffering they endure. Bibliography Gay, Kathlyn.The Right To Die: Public Controversy, Private Matter. Brookfield, Connecticut: The Millbrook Press, 1993. Keenan, James F. The Case for Physician-Assisted Suicide? America. November 14, 1998. 14-19. Shavelson, Lonny. A Chosen Death: The Dying Confront Assisted Suicide. New York: Simon and Schuster, 1995. â€Å"The Oregon Death with Dignity Act. † Yahoo. January 16, 2000, http://www. islandnet. com/~deathnet/ergo_orlaw. html. Worsnop, Richard L. Assisted Suicide. C Q Researcher. Vo l. 2, No. 7, p. 145-168. Washington D. C. : Congressional Quarterly, Inc. , 1992.

The Indus and Aryan Civilizations, and the Maurya and Gupta Empires in India

The Indus and Aryan Civilizations The Indus civilization, an ancient civilization in South Asia, existed from about 2700 to 1750 BC. It is sometimes referred to as the Harappa civilization; one of its major centers. It stretched from north of the Hindu Kush down the entire length of the Indus and beyond into peninsular India. The Indus civilization is known only from archaeological evidence. Its origins traditionally were viewed as the result of the diffusion of farming and technology from more advanced cultures in Mesopotamia and on the Iranian plateau to Baluchistan and ultimately to the Indus Valley. One of the most important centers of Indus civilization was Mohenjo-Daro, situated along the west bank of the Indus River. Like most cities of the Indus civilization, it consisted of two major areas of occupation: a high citadel to the west and a lower city of domestic dwellings to the east. The Indus people supported themselves by irrigation-based agriculture. They grew domesticated rice, wheat, and barley, and they may have cultivated dates and cotton. Among the first people in the world known to have kept chickens, they also had dogs, buffalo, and humped cattle. They may also have domesticated pigs, horses, camels, and, possibly, elephants. The Aryan was a tribal and nomadic people who lived far away in Euro-Asia. They were unquestionably tough people and they were fierce and war-like. So their culture was oriented around warfare, and they were good at it. The Aryans first settled along the Indus River, in the same place where the Harappa people had lived. They settled down and mixed with the local Indian people. They lived there from about 1500 to 800 BC. It seems to be at this time that the caste system began in India. It was the Aryans who developed Hinduism, and also the classical language of Sanskrit. Aryans created four main castes. The top castes were made up of priests, kings, and warriors. The lowest caste was made up of workers who served the higher castes. Under the caste system, people could not rise to a higher caste. The Maurya and Gupta Empires in India The Maurya Empire was a geographically extensive and powerful empire in ancient India, ruled by the Mauryan dynasty from 321 to 185 BC. Originating from the kingdom of Magadha in the Indo-Gangetic plains (modern Bihar, eastern Uttar Pradesh and Bengal) in the eastern side of the Indian subcontinent, the empire had its capital city at Pataliputra (modern Patna). The Empire was founded in 322 BC by Chandragupta Maurya, who had overthrown the Nanda Dynasty and rapidly expanded his power westwards across central and western India taking advantage of the disruptions of local powers in the wake of the withdrawal westward by Alexander the Great's Greek and Persian armies. By 320 BC the empire had fully occupied Northwestern India. The Gupta Empire was an Ancient Indian empire which existed approximately from 320 to 550 CE and covered much of the Indian Subcontinent. Founded by Maharaja Sri-Gupta, the dynasty was the model of a classical civilization. The peace and prosperity created under leadership of Guptas enabled the pursuit of scientific and artistic endeavors. This period is called the Golden Age of India and was marked by extensive achievements in science, technology, engineering, art, dialectic, literature, logic, mathematics, astronomy, religion and philosophy that crystallized the elements of what is generally known as Hindu culture. Buddhism and Hinduism (Differences ; Similarities) They share some important beliefs – they both believe in reincarnation and the cycle of samsara – birth, life, death, and rebirth and in the influence of karma on the circumstances into which you will be born in the next life. They both believe that the ultimate end is to escape from the cycle of rebirth. The only differences are Buddhism believes in matter and soul and there is no place for God, while Hinduism in addition to matter and soul considers God as the creator of the universe. Buddhism is missionary religion which aims at converting entire mankind to the doctrines of Buddha; while Hinduism never seeks converts and it has no definite organization like the Buddhist sangha.

Personal statement for UC school Example | Topics and Well Written Essays - 750 words

For UC school - Personal Statement Example In pursuance of this opportunity, I conducted a research on Californian universities and discovered that UC offers diverse programs in social and cultural studies. This would suit my purpose, since I hope to acquire an undergraduate degree in Chinese or Asian culture. I am interested in gaining better understanding of how Asian and Western cultures interrelate, and how people in Western cultures perceive Oriental cultural settings. I believe that this knowledge will play a significant role in unifying people from the diverse cultures, while at the same time fostering productive connections. My passion to understand Asian cultures is driven by the fact that I love interacting with people from different locations around the world. Further, as a former international student, I initially found it hard to fit into the American society and discovered that some of my counterparts from other global settings also experienced some form of cultural shock before adapting fully. Therefore, I believe that by studying Asian cultures and their association with the Western way of life, I may be better placed to help others settle in America with ease. My stay in America has also made it possible for me to make many friends from different backgrounds. This has been highly inspirational, since it is interesting to see how people who differ ideologically or in terms of cultural background co-exist peacefully and productively. An opportunity to study at your institution will, therefore, contribute a great deal toward enabling me achieve my dreams. Apart from my passion to study culture I also love sporting activities and volunteering. This has enabled me to meet different people and learn more about them. For example, I volunteered in Santa Monica hospital where I helped hospital staff serve patients. I enjoyed the experience immensely because it gave me a chance to work with different

The Kennedy Doctrine 1961-1963 Research Paper Example | Topics and Well Written Essays - 1000 words

The Kennedy Doctrine 1961-1963 - Research Paper Example If Kennedy would not have inherited the legacy of the Recession of 1960-61, and also if ‘the Bay of Pigs’ invasion would not have failed, the Kennedy Doctrine had been, possibly, read as an anecdote or sequel to his predecessor Eisenhower’s foreign policy which rigidly was permeated with the president’s confidence in the country’s military strength to suppress any threat in international politics. Though within the first six months of his presidency in the Oval Office, Kennedy recovered from the recession, the increased military expenditure in the following years was the reflection of Kennedy’s policy to deter any possible offensive role of the Soviet Union. In this regard Gaddis (2005) opined that also the failed CIA-backed military coup in Cuba, in spite of Kennedy’s promise to refrain from Cuban Affairs, provoked the president to be bold to pronounce the United States’ defensive stance regarding the Berlin issue and the diplom atic acknowledgement of the Soviet Union’s concern in Germany. (Gaddis, 2005, pp. 112-115). Outlines of the Kennedy Doctrine and Historical Background Though the Kennedy Doctrine is often misinterpreted as the elaborations of Eisenhower and Truman’s foreign policy prerogatives to contain Communist expansion around the world at any cost, even by involving into another war, the skeletal difference of JFK’s policy with his predecessor’s was determined by the country’s experience of fighting the recession during its earliest months, of failure of the â€Å"Bay of Pigs† and the â€Å"Cuban Missile Crisis†. Kennedy promised to pay â€Å"any price, bear any burden, meet any hardship, support any friend, oppose any foe, in order to assure the survival and the success of liberty† (The Avalon Project, 2008). In his augural speech; nevertheless he was aware of the pressure of a tumultuous economy that was suffering from the fourth great r ecession in the US history. In one of his Union addresses, Kennedy admitted it: â€Å"The present state of our economy is disturbing. We take office in the wake of seven months of recession. Insured unemployment is at the highest peak in our history. In short, the American economy is in trouble† (Sorensen, 2009, p. 98). Unlike his predecessor, Eisenhower, Kennedy took the reign of America at a time when â€Å"business bankruptcies had reached the highest level since the 1930s, farm incomes had decreased 25 percent since 1951, and 5.5 million Americans were looking for work† (Miller Center, n.d.). Failure of the â€Å"Bay of Pigs† Invasion: A New Turn in Kennedy’s Foreign Policy Indeed Kennedy’s perception of the country’s economy along with the failures of his overly enthusiastic but covert military enterprises in Cuba in April 17, 1961 seemed to provoke him to be more diplomatic in confronting Communism around the World. Researchers often t end to characterize the Bay of Pig Invasion as Kennedy Administration’s initial trend to tread down the predecessors’ path to respond to Nikita Khrushchev’s â€Å"support for the wars of national liberation† in January, 1961 and the Soviet role in Congo crisis in February, 1961. According to Gaddis (2005), such experience in the â€Å"Bay of Pigs† might bring a new twist in Kennedy Foreign Policy (p. 89). This event provoked the president to voice the US positions clearly, less depending on the covert role, in the Berlin

Managing Across Cultures--Progress Report Assignment

Managing Across Cultures--Progress Report - Assignment Example Another key value of Germans is perfectionism. This progress report provides an overview of the values, values and overall culture of the two countries; in order to compare and contrast them. In order to achieve this, two frameworks will be analyzed – Hofstede model and Trompennar’s model. The report will also highlight the organizational culture, negotiation styles and aspects of language. The culture of the two countries can be analyzed in terms of Hofstede’s 6-Dimensions. The six dimension of culture as suggested by Hofstede include power distance, individualism, masculinity, uncertainty avoidance, pragmatism and indulgence (The Hofstede Centre, 2014). These dimensions differ in different countries, leading to different values and beliefs of different countries. This differences cause challenges for expatriates working in different countries. This cultural dimension expresses cultural attitudes towards inequalities in the society. Russia has a high power distance of 93%, which means that power is very distant in the society (The Hofstede Centre, 2014). There is a large discrepancy between the less powerful and the more powerful. Expatriates therefore need to adapt to behaviours that reflect status roles in business areas – including negotiations, cooperation and visits. On the other hand, Germany has a low power distance score of 35%. Leadership is challenged to provide expertise and results, and control is avoided. Expatriates in Germany are therefore free to challenge the status quo. This refers to the level of interdependence among members of the society. Russia has a low score in terms of individualism. This is reflected in their friendship value. Friends, relatives and neighbours are always considered to be important in challenges facing people (The Hofstede Centre, 2014). On the other hand, Germany is a highly individualistic society with Hofstede’s individualism score of 67% (The Hofstede Centre, 2014). Germans believe in

Katherine Anne Porter Research Paper Example | Topics and Well Written Essays - 1000 words

Katherine Anne Porter - Research Paper Example She spent almost a century long life during which she bestowed several outstanding literary pieces to the American literature. She was awarded with several prizes in her life and even after her death people remember and appraise her through different nominations and awards. She was awarded with the Pulitzer Prize in 1966 for her work The Collected Stories published in 1965. The same collection won him the National Book Award in 1966. In 2967 she was awarded with the Gold Medal Award for Fiction by the American Academy of Arts and Letters. She was also nominated for the Nobel Prize in literature for three times. On May15, 2006 she was featured on the United States postage stamp after which she became the 22nd personality to be features in the Literary Arts stamp series (Bloom, p3). Anne Porter was born on May 15, 1980 in Indian Creek Texas. She was named as Callie Russell Porter. Her mother was dead when she was just two years old. She lived with her grandmother Catherine Ann for some years and after her death she moved with her family to different relatives and rental rooms in Texas and Louisiana (Porter and Givner, p2). The personality of grandmother had very strong impact upon the life of Porter and she always reflect love and affection for her grandmother. She changed her name to adopt the name of her grandmother and renamed her as Katherine Anne Porter (Benedict West, p12). Her childhood was spent moving from one place to another with the family and her education was also affected from this movement. She enrolled in different free schools wherever the family moves. In 1904 she attended the Thomas School for one year in Texas that was her only formal education beyond the grammar school. In 1906, she was sixteen when she left her home to marry son of a wealthy ranching family John Henry Koontz however, the marriage turned out painful experience for her because Koontz physically abused her and once drunk he also threw her down the stairs (Porter and Givner, p2 ). Her ankle was broke in this incident and nine years after the marriage they were officially divorced in 1915. She married again for some times but none of her marriages lasted for long time. She never had children but she went through the painful experiences of abortion, miscarriage and stillbirth (Stout, p32). In 1915, she moved to Chicago where she worked as extra in movies and then starter her career as singer and actress. In 1915, she was also diagnosed with tuberculosis due to which she had to spend two years in sanatoria. This was a turning point in her life because she decided to become a writer and began writing in 1917. She started writing for Fort Worth Critic in which she review and criticize dramas and write social gossips. In 1918, she started writing for Rocky Mountain News. The same year she deadly suffered with flu during which she remained in hospital for month. When she was discharged she was completely bald and frail. Her hair grew back in white color and remai ned white for the rest of her life. The time she spent in the hospital provided her with several deep observations and experienced that she later shared in her long story Pale Horse, Pale Rider. She started ghost writing in 1919 when she moved to New York City and initiated writing children stories and publicity work for a motion picture company. At this time she also developed

Children on edge of care, and the role of social workers associated Essay

Children on edge of care, and the role of social workers associated with them - Essay Example The language used in describing the issue of child protection has undergone many transformations over the years, and has especially seen marked changes in the last 40 years. From 1960s medico-social perspectives that exposed and treated the ‘battered babies’ (Parton, 1991), to the modern day twenty-first century provisions for ‘child care’ by the UK government, represent the huge transition in the perspectives of the state and the society on the issue of child protection. â€Å"The primary focus of official concern has broadened considerably. While in the 1960s it was ‘battered babies’, in the 1970s ‘non-accidental in jury to children’, in the 1980s ‘child abuse’, and for much of the 1990s ‘significant harm and the likelihood of significant harm’, the focus of the new millennium is ‘safeguarding and promoting the welfare of the child’† (Parton, 2007, 9). ... that children need a secure and stable familial atmosphere within their homes, â€Å"in order to enable them to develop attachments and achieve the outcomes, to which we aspire, for all children. However, some children who are not able to form these attachments in their present living circumstances may need to be moved, which entails difficult judgements for all concerned†( Department for education and skills, 2006, 4). Protections for such children, were given a legal framework for the first time through the legislation of the Children Act 1989. Under section 31 of this 1989 act, children without stable and secure homes are liable to come under the overall care of the local authorities. ‘Children in care,’ however is a blanket term that covers all children that are being cared for by the local authorities, including â€Å"those subject to care orders under section 31of the children act 1989 and those looked after on a voluntary basis through an agreement with th eir parents† (Lall, 2007, 3). As per the Department of Education, the children that are placed for some reason under care of the local authorities in England /UK, form one of the most vulnerable social sections, in today’s context. â€Å"The majority of children in care are there because they have suffered abuse or neglect. At any one time around 60,000 children are looked after in England (of whom some 59 per cent are subject to care orders). Some 90,000 children are looked after at some point in any one year† (Department for Education, 2011). Children in care can be broadly divided into 3 basic types. These are: Any child placed under the care of the local authorities (LA). Children that are provisioned to a statutory care order under the rulings of section 31 of the Children Act 1989. Children place

Three Step Matrix in Strategic Marketing Essay Example for Free

Three Step Matrix in Strategic Marketing Essay Strategic marketing comes into place to standardize the marketing practice, ultimately satisfying the customer needs through increasing companys competitive advantages. The base of any corporate to develop the winning strategically needs close monitoring in the internal and external environment. There are many instances where some company failure due to not been able to monitor the market situation adequately but in other instance we also can see the growth of company due to innovation, diversification and became the market leader. So for well understood of the marketing behaviour we have to see their strategy. So to be the market leader or winning in the market place needs right decision at right time using right technology, which ultimately creates the Sustainable Competitive Advantage (SCA). To be a sustainable winner the company have to invest in RD function, have to study market environment, have to study the competitors, have to study the changes in strategic move of the industry, have to study the customers behaviour etc. For well understood of the market situation to take strategic movement there are many models implemented by different company. The Boston Consulting Group’s (BCG) four cell matrix, GE/McKinsey’s multifactor matrix, Robinson’s directional policy matrix, Sheth and Frazier’s financial model, Capron and glazer’s technology portfolio model are some of the models which have implemented for the assessment of market situation. However, the use of single matrix is not sufficient to know the true picture of the market situation. Therefore, Yin-Ching Jan has proposes a three-step matrix method for strategic marketing management. Step 1: Industry Perspective Matrix The industrial perspective matrix is basically using to see the external market environment, through which a company can find the opportunity and  threats. From this matrix the company can assess the market and can classify as high opportunity high threats (HOT MARKET), high Opportunity-Low Threats (NICHE MARKET), LOW Opportunity- High Threats (MERCHANDISE MARKET) and Low Opportunity-Low Threats (DEGENERATE MARKET). HOT Market means where many company compete each other to get advantaged from the high level of market opportunity, Products such as tablet PCs have huge opportunities but with the ease of new entry, it challenges major threats too. Like as the NICHE market has a unique features that allow many competitors due to its high opportunity but less threats, many people come to market seeing the high level of opportunity, but after all when many people start coming it became a strong competition after all. In the degenerate there are low opportunities and threats but still have competition from the rivalry, real estate market these days’ falls into Degenerate market category as it has slumped hugely in the past few years. If company unable to invent new products, consumer will be lost. Noodles can fit into Merchandise market, where the opportunities are low and threats are high. Competitive Position Matrix The objectives of the competitive position matrix are to assess the strength and weakness of the company and find out the possible strategy. Basically ROA is the tool which gives the figures of the advantage which is used to set indicators. Also we also see the profit margin to see whether it is leading or not. So analysis of the ROA and profit margin gives insight for the competitive position matrix. There are four cell in the diagram which shows the status of the company based on CPM i.e. Leader, Nicher, Penetrator and follower. Higher the ROA and Profit margin is Market leader, Higher the ROA and lower the Profit is Penetrator, in this situation company basically low the price to expand the market share Low ROA and Low ROA is Follower and in this circumstances they are following the market leader and last but not least high Profit margin and Low ROA is stand for Nicher, where market opportunity is high and investment might be high so even though they have high rate of profit retur n but less as expected ROA. Market Situation Matrix Market situation matrix is a combination of industry matrix and competitive matrix. Analyzing it a manager can take a decision about the company. For  example when a company is in hot market it has to invest more to increase its share in the market because many competitors are preparing to enter in that market. Like as in Nicher, there is need to expand the market aggressively and innovation is crucial to maintain its leadership position. Three step matrix: Nepali Product: Every year Television channels are increasing in Nepal and most of their market is the same and their strategy are the same. Some of the televisions are still under process of establishment. So here opportunity seems high and the threats is seems high as well so the market of TV Channel is now at HOT stage. So as a growing market there are always uncertainties of the risk of failure. we can see some channel are out of the competition now, they are failure and some are still leading , but now no one can say that who is going to win the game. So this opportunity is leading many threats even though there is high opportunity, so in this regards one TV channel have to increase the investment to win the game. The leaders now is Kantipur TV , it has also get high returns , now NEWS 24, ATV , Mountain TV are following KTV, so it is the time to think innovatively to keep the high market share of KTV