Part of an IMC plan Essay Example | Topics and Well Written Essays - 1000 words

Part of an IMC plan - Essay Example his own, William Wrigley formed the Wrigley’s Company and began manufacturing chewing gum and so far, since its inception the company has been marketing sugar free chewing gum. The company currently targets the youthful market segment. The individuals in this market segment are aged between 18 to 34 years (Data Monitor 2009). A second target market for the gum manufacturer is younger children aged between 5 to 12 years (Wrigley, 2014). With the help of the company’s marketing agency, Energy BBDO, Wrigley’s marketed their brands to the youthful target group by blending in with the pop culture in the U.S (Jargon, 2013). The company used celebrities such as Snoop Dog and popular TV channel MTV in the advertisement campaign of their gums (Mattern 2011). The Wrigley’s 5 chewing gum is packed in an appealing and attractive pack containing twelve sticks of gum. The product branded as 5 evolution introduced sweet-to-sour pear flavor. The gum changes the flavor when it is been chewed. The sugar free gum that targets kids comes in attracting and kid-friendly packaged designs. The gum is sold in an assortment of banana, strawberry, and original bubble gum flavors. The gum is packed in a 14-piece envelope or a multipack bag with ten, six-piece micro packs that are great for the tiny hands of children. The youthful market chews gum for a number of reasons. Research noted that the youthful market chewed gum as a culture. Individuals in this market segment associated with the pop culture considered chewing gum as part of the culture. In addition, most of the consumers in this market segment chew gum to keep their breath fresh. Many youthful individuals interviewed by Jargon (2013) agreed that they carried a packet or two of chewing gum when going for dates. Various youthful individuals in dental care also used the product. The seal of acceptance by the American Dental Association influenced the choice of many youths to chew gum. The dental benefits that individuals

Reflection on Key Issues in Doing Business in China from a Cross Essay

Reflection on Key Issues in Doing Business in China from a Cross Cultural Perspective. (Russia) - Essay Example Nevertheless, since the collapse of the USSR the two nations significantly improved their relations because they managed to settle the issues of land border by creating cross-border cooperation, controlling illegal migration and setting up vital mechanisms. Background information China and Russia share various similarities but they also have marked differences; for instance, the two countries are large nations because China has a huge population and Russia has the largest territory in the world. The two nations are multi-ethnic and heterogeneous but they are dominated by one group like in China the Han and Russia the ethnic Russians. Currently, the two nations are essential in terms of their economic potential as well as military power; moreover, the two nations are taking pathways toward capitalism. The two nations lack sufficient regulatory environment and have been for many years under the rule of a communist party and in the case of china, the party considers itself above the law . In the two nations, the existing rules and regulations can easily be violated because some written contracts have little value since personal connection along with dyad-based reciprocity prove to be substitutes for reliable institutions. Besides there are differences between China and Russia because China is considered to be a rising superpower while Russia is believed to be struggling to capture the lost glory after being a superpower for more than 50 years. Moreover, the two nations follow different paths toward capitalism with china adopting incremental approach to market reforms while the Russians rapidly replaced central planning system with market-based mechanisms with the aim of developing new market institutions (Buck, Filatotchev, Nolan and Wright, 2000). China has been a renowned success story in implementing reforms and consistent growth because the nation’s annual growth rate in the past two decades exceed 10% and is among the highest in the world. In contrast, Russia changed its position as the second largest economy during the Soviet era to 12 position currently and the country’s GDP growth rate is among the lowest partly because of its stagnated private sector (Wilson, 2004). Over the years, China has come to be recognized as a moderately low risk nation that offers high rates of returns, while Russia risk throughout 1990s was the highest and offered low returns because of privatization of manufacturing firms. Cultural similarities between China and Russia In the Chinese society, family remains the cornerstone with reciprocal obligations being which are not limited to the family and kinship but rather extended to non-kin ties where individuals are expected to help one another fulfil their obligation to family members. In China, individuals tend to prioritize group interests than their own and make decisions that can be detrimental to an individual if the decision is collectively beneficial. However, through my experience collecti vism in china has been misrepresented to be a negotiation for individual interests or well-being, which goes against the assumption that group interests are the best guarantees for an individual. Nevertheless, the Chinese society cultivates strong relations where everyone is responsible for other members within the group. As well, the Russian culture is considered

(Organizational Behaviour) You are asked to write an essay focusing on

(Organizational Behaviour) You are asked to write an focusing on ONE of the themes explored in the course. In support, you should make reference to at least two of the exhibits reproduced below - Essay Example This paper intends to deal with the issue of post bureaucratic organizations and the concern of flexibility with them. This new form is defined as a hybrid form of organizational structure and offers â€Å"insight into the intrinsic difficulties involved in the refurbishment of large complex organizations† (Josserand, Teo & Clegg, 2006, pp. 54-55). The form of post-bureaucratic organization has grown significant in the recent years (Erickson et al, 2009, p. 144). This term had been devised in the 1980’s (Corporate Planning and Strategic Human Resources Management, n.d). The structure of a post-bureaucratic organization exceeds the traditional bureaucratic organizations in the sense that in these newer structures facilitate the handling a vast range of conditions. Post bureaucratic organization allows a â€Å"flexible and self-(re-)fashioning enactments of work and self† (Iedema, 2003, p. 53). The â€Å"elements of an organic structure† (Josserand, Teo & Clegg, 2006, pp. 54-55) are combined with more internalized as well as indirect forms of control. Post bureaucracy is no t entirely achievable in its pure form. Some organizations adopt a post-bureaucratic rhetoric as well as maintain the traditional structural hierarchies. But it often creates â€Å"tensions between post-bureaucratic aspirations and traditional work practices† (Iedema, 2003, p. 2). Enhancement of the transparency of work is one of the key goals of the post-bureaucratic organization. This is to be achieved through â€Å"knowledging, communication and interaction† (Iedema, 2003, p. 193). It is aimed at changing the practices that lead to the maintenance of preset benchmarks, standards and other meta-discursive constructs. This calls for proper communications within and among teams and verticals. This increases the credibility of the organizations and improves the level of efficacy of

Curriculum Staff Development Plan Research Paper

Curriculum Staff Development Plan - Research Paper Example Subgroups performances According to TAK’s statistics, percentage of the white students passing the mathematics exam is higher than that of black and Hispanics students. TAK’s 2011 statistics indicates that across ethnic groups, the passing scores for algebra ranged from 85% to 92 %, and geometry ranged from 81% to 91% (Valencia, 2011). Whites had the best performance illustrated by the passing rate of 69% in algebra and 80% in geometry. The Hispanic group comes second with a passing rate of 48% in Algebra and 58% in geometry while blacks had the poorest performance indicated by TAK’s passing rate of 42% in Algebra and 50% in geometry (Valencia, 2011). Considering the performance in the grade 10 level, males had a higher passing rate than females. Females had a passing rate of 55% in algebra and 66% in geometry while males had a passing rate of 56% in algebra and 68% in geometry (Valencia, 2011). Staff Development Plan As evident from the statistics, the performan ce presented by the group varies among different subpopulations. This explains that the staff development plan should equip teachers with the skills for managing diversities. Consequently, the plan will enroll teachers to programs aimed at enhancing their diversity management skills. This is essential since an approach effective to one group may fail to be productive for the other (English, 2000). As such, the plan will initially seek to examine probable differences leading to poor performances to devise ideal strategies for managing every challenge. According to Even and Ball (2009), poor diversity management skills present a considerable challenge to most teachers. This has the potential of undermining their productivity. This plan will emphasize the need of managing diversities effectively to make teachers appreciate the idea. Such an approach would be effective since it would develop teachers, making them understands their students. Siena (2009) affirms that teachers who have di versity management skills can comfortably identify ideal solutions for addressing challenges that undermine their efforts. Studies affirm that a productive strategy that can help teachers improve the performance of their students is restructuring their teaching styles. This plan will allow teachers to utilize this strategy in enhancing their productivity. A study edited by Even and Ball (2009) suggests that teachers may create change by restructuring their classroom, by changing the topic or their teaching plan, by emphasizing diverse interpersonal skills or by promoting an attitude change. However, studies indicate that most teachers fail to evolve enough, so their classrooms stagnate. Siena (2009) argues that teachers should be trained on how to integrate curriculum effectively, and institutions can develop their education standards by providing teacher-training programs. Notably, diminishing flexibility is an influential factor contributing to poor performances noted in most curr iculum systems. Studies suggest that the poor performance presented in TAKs State exams is attributable to a rigid curriculum followed by the education system. Teachers continue to use outdated teaching aids, which fail to blend well with the contemporary ideas, so students have difficulties in comprehending subjects’

Plagerism Essay Example | Topics and Well Written Essays - 250 words

Plagerism - Essay Example Since this sentence is not a direct quote, it would need to read as follows: But it is hard to know if a conflict of interest between doctors, researchers, and the drug company stockholders has tainted the results (Crossen, 1994). Although this next sentence is cited, it is cited incorrectly and, therefore, can be considered plagiarizing. The sentence â€Å"Yet the resulting information can be warped for five reasons: ending a study too soon, not publishing negative results, publishing results too early, skimming over or ignoring drawbacks, and â€Å"buffing† the results by showing them in the best light (Crossen, 1994, p. 167)† is cited incorrectly because much of the verbiage is copied exactly from the Crossen passage and should be in quotation marks in addition to the citation. A better phrasing would be: The data gathered can be skewed due to the premature end of a study, disregarding disadvantages, presenting results prematurely, excluding undesirable results, and misrepresenting findings (Crossen, 1994). Recognizing plagiarism is the key to avoiding it. Plagiarism means knowing when and how to cite information from an outside source. References Crossen, C. (1994). Tainted: The manipulation of fact in America.

The Revolutionary Armed Forces of Colombia (FARC) Research Paper

The Revolutionary Armed Forces of Colombia (FARC) - Research Paper Example FARC has waged war against the Colombian government for roughly four decades. At the start of the insurgency, the group had merely more or less 350 soldiers. Majority of these soldiers were the disgruntled and peasants, and they did not have the necessary advanced weaponry (Corrales & Romero 98-99). From this humble beginning, the group’s military capability has risen to roughly 18,000 combatants (Martin 214). Besides its assaults on Colombian economic, political, and military institutions, FARC has been deeply engaged in murder, extortion, kidnapping for ransom, drug trafficking, and other crimes (Hough 386). In fact, the organization becomes more popular for its deep involvement in illegal narcotics businesses than for its rebellious operations. However, its leaders remain devoted to its social revolutionary objectives and use terrorist methods to terrorize or pressure its political enemies. Even though FARC has been successful in taking over massive portions of Colombian territory, the group has been unsuccessful until now to overpower the Colombian armed forces in open combat (Lee 29). This paper discusses current efforts to combat FARC and speculates as to why they are still successfully active. The United Self-Defense Forces of Colombia, headed by Carlo Castano, is a conservative paramilitary organization created in 1984 to fight guerilla soldiers or insurgent groups in Colombia, like FARC. Its exercise of terrorism to abolish the support base of these guerilla militias has made it a dominant and feared army in Colombia (Martin 214). The country’s government since the 1960s has been combatting a number of radical terrorist organizations; the two biggest are the National Liberation Army (ELN) and the FARC (Hough 381). The operations and activities of FARC, alongside the narcotics industry, have given Colombia a quite infamous and perilous reputation. The Colombian army  The Colombian army raided a campsite owned by the FARC on the 26th of March 2012, taking the lives of 36 members of the organization and arresting three more.  

Electronic commecial law Essay Example | Topics and Well Written Essays - 3000 words

Electronic commecial law - Essay Example Emphasis has been given on the illegal content of websites – mostly due to the expansion of the phenomenon. In fact, it has been proved, that many organizations, which virtual world services,1 have been unable to prevent the publication of such information through the Internet – referring to the involvement of these organizations in the hosting or the transmission of such information.2 In practice, the above organizations cannot be held responsible for the illegal content that they host or they transmit; the key term for the use of the above benefit is that these organizations are characterized as Internet Service Providers (ISPs).3 In case that these organizations do not meet the above requirement, they cannot ask for the exception from liability for the content they host or they transfer.4 The above issue is explored in this paper; emphasis is given on the European law establishing the protection of ISPs from liability for the information they host or they transmit; r eference is also made to the UK and the USA case law that has been developed in the specific field. The Directive 2000/31/EC is set under examination and evaluation; it is concluded that the existing European law regulating the protection of ISPs from the liability for the content they host or they transmit need to be further improved; the potentials for broad interpretation of its rules has been found to be partially negative for the resolution of disputes arising in regard to the study’s main issue. 2. European Law on the protection of Internet Service Providers from liability for content they transport or host – European, UK and US case law The issue of responsibility of ISPs for the information they host/ transmit has been resulted because of the expansion of Internet – both in terms of commerce, i.e. of the use of Internet for the development of commercial transaction and in terms of the characteristics of the users, i.e. of the use of Internet by people of all ages, even by children. Under these terms, the introduction of legislation referring to the creation and management of this content was quite necessary. At this point, the criteria on which the characterization of content as illegal would be based needed to be set; in accordance with Kleinschmidt (2010) the content published in the Internet is usually considered as illegal when it has one of the following forms: ‘pornography without age verification, child pornography, hate speech, or extreme violence’5. At this point, it should be made clear that the participation of an ISP in the publication of illegal content can set the ISP under the risk of two different forms of liability: a) liability for the damages caused to one or more of its users – because of the illegal content, b) liability for the damaged caused to a third party – being offended from the illegal content in the publication of which in the Internet the specific ISP has taken part – either by hosting or transmitting the content involved.6 Under normal conditions, ISPs would be held liable for the following reasons: a) for hosting or transmitting illegal content, b) for breaching the copyright laws in regard to the products of art (speech, song, painting and so on); the activity of the second category would be related with that of the first category since the material acquired by violating the copyright laws can be considered as ill